Posted in Industry News, MRM News Tags: Coupons, ISP, MRM, Sales Promotion
Peter Kerr, MD of MRM and previous Chairman of ISP has recently been invited to do a TV interview on ISP TV. In his interview he talks about the subject of coupon use and misuse, a hot topic amongst retailers and consumers in this economic downturn. Check out his interview http://promotionalsuccess.tv/video/peter-kerr-interview and let us know what you think! You will need to register and login with ISP online to view the full video.
The ISP awards are happening at the London Hilton, Park Lane, on 4th June 2009. MRM is proud to be the fulfilment sponsor for the night. We are also sponsoring the Partnership Marketing and Small Budget Campaigns award. It promises to be an exciting evening! Please find a link to the ISP website for awards details http://www.isp.org.uk/awards.php?pid=28
It’s Happy 24th Birthday to one of the most outgoing and loudest people in Client Services, despite her dimunitive size – so come on down Claire Forbes and have a wonderful birthday tomorrow!!!
It’s incredible to think that we’re already approaching the 1000th competition for the BBC. In the last 9 months we’re now processed over 1.2 million entries. Our internal IT department have set up a technical solution via our competitions extranet to allow web and email entries to feed automatically into the draws. This allows the data capture screens to be pre-populated whenever we have a web winner.
For more information on our competition solutions, contact Mel or Claire on 0844 99 12345.
Posted in Industry News Tags: European Commission, Free, ISP
It appears that the powers that be, namely the European Commission, have decided that we (the Sales Promotion industry) can continue to use the word ‘free’ when creating brand promotions. It’s not as cut and dried as this however and guidance must be taken to ensure the consumer is made fully aware of any product purchase required, postal costs etc.
For any queries about the absolute interpretation of any planned campaigns, we suggest you contact Philip Circus at the ISP for clarification
Every modern website needs to communicte to it’s customers or prospective customers, this was traditionally a one way communication, with Web 2.0 technologies more companies are choosing to open that communication up to being bi-directional.
We look forward to your feedback.
Well I guess we’d all heard the gossip on the rumour mill working overtime about the bootylicious Innocent being chased by Coke – and yes it was confirmed yesterday that Coke has acquired a minority stake in Innocent for £30m. Bargain we say……but then again we are a little biased, having worked with Innocent for several years now!
Posted in Industry News, MRM News Tags: coupon clearing, Coupons, ISP, malredemption, misredemption, MRM
We’re working hard as part of a multi agency task force to understand the scale of consumer coupon malredemption. Our MD Peter Kerr, heads up the ISP Coupon Committee so if anyone has an issue they’d like to tell us about, give us a call on 084499 12345 and ask to speak to Peter or Mel
MRM have chosen Mimecast as their new provider of email scanning and spam protection.
Congratulations to George and Liz on 50 years together, we wish you all the best for the future.
