12 Jun

Coupons for Cash Losses

Posted in Industry News      Tags: , ,

The ISP is taking legal advice against retailers that repeatedly redeem coupons from consumers who have not bought the product. The ISP is collecting examples of coupon misuse and will be taking advice from lawyers to establish whether retailers can be taken to court for allowing or even encouraging coupon misuse. They also need to know whether they could force retailers to only accept coupons redeemed against the manufacturer’s product.

Peter Kerr, who is the MD of MRM and Chairman of the ISP’s coupon committee, has said that he has recently dealt with 15 cases where individual stores had tried to claim back a higher value of coupons than the total value of product sales.

12 Jun

ISP Seal

Posted in Industry News      Tags: , , ,

The ISP has launched a new scheme, the ISP Seal. This includes a logo which demonstrates to consumers that a promotion has gone through the ISP’s Legal Advisory Services and follows the law and the CAP Code and that the promoter has signed up to a special code of conduct committing to best practice.

ISP members have responded enthusiastically to the launch of the ISP Seal, with a number of them, including Kellogg’s and Coca-Cola, planning to incorporate it into their responsible marketing programs. MRM are in full support of this initiative and will be incorporating the ISP Seal into future promotions.