MRM has invested in a company called Hive to introduce new couponing concepts to the marketplace that help tackle the problems with mis and malredemption that threaten the wellbeing of the UK coupon market.

We have just launched SmartCoupon, an online coupon service with every conceivable security protection available in today’s market. It has the added ability to control redemption through registered consumers and where the opportunity lends itself, link coupon offers to verification from codes on pack.

Features:

• Driven by consumer data and control
• Discreet application
• Can be tailored into a wider CRM programme
• Commercial proposition linked to redemption rather than issue – the most cost effective option in UK