Industry News | Multi Resource Marketing News

14 May

An insider’s guide to reducing despatch costs

Posted in Industry News, MRM News, Promotional handling, Response handling Tags: discounted despatch, downstream access provider, fulfilment, Handling, mail order fulfilment, response handling

The Royal Mail has recently increased its fees across the entire service portfolio – resulting in increases of 30-39%.

For any business that is sending goods to consumers – either transactional or for promotional items – this has been an unwelcome piece of news and one that directly impacts on the bottom line and reduces margins.

Did you know that by using a handling house such as MRM – you can benefit from our stronger purchasing power and negotiated discounted rates with downstream access providers (DSA) who provide an alternative to Royal Mail.

These rates will offer like for like savings of 10-35|% against the new Royal Mail costs – testament to our buying power as a leading handling house.

To benefit from these discounted rates for your next consumer promotion (and make an indirect stand against the Royal Mail!) call now on 084499 12345 and we’ll get you up and running in only a few days.

14 May

Life in CID (not a policeman in sight)

Posted in Industry News, MRM News, Promotional handling Tags: Competition, Handling, handling house, MRM

Now that we’ve got your attention – we thought you’d be interested to hear that over a million items of post are handled every month within MRM’s CID department. They may not wear a policeman’s uniform but the Customer Initialisation Department (CID) is where all postal applications start their journey.

Before you get too excited about a million items of post – rest assured these don’t all arrive on the same day (thank goodness!) – they come in vast numbers of postal trays, more than 2000 every month.

We offer a very competitively priced competition management service; our bespoke system can validate and handle all entries via the usual media routes. Competition winners are selected using an independently validated judging or selection process.

Of course we offer this using the latest industry guidelines and can consult with you to set up new competitions, for terms & condition, handling & despatch, prize sourcing etc.

Call us on 084499 12345 to have a chat about how MRM can consolidate and simplify the handling of all your competitions.

06 Jul

HighCo acquisition of MRM announced. Major opportunity to strengthen brand propositions across Europe

Posted in Industry News, MRM Pulse Tags: , "high-co" "multi resource marketing" and acqui or finali, "multi resource marketing" founder, acquisition mrm, cafe, content, coupon clearing, coupon clearing france, Coupons, cynthia guillemin high co, data.mrm.co.uk, france fulfilment company promotion marketing, fulfilment, fulfilment services, high co "multi resource marketing", highco, highco acqui, highco acquires mrm, HighCo acquisition, highco acquisition mrm, highco acquisition of mrm, highco buys, highco buys mrm, highco coupon in france, highco data mrm, highco france coupon, highco group, highco group mrm, highco mrm, highco promotional handling, highco spain, highco take over mrm, logo, logo highco, m r m logistics ltd, m-r-m logistics, Mail Order, mail order fulfilment, MRM, mrm acquired, mrm acquired by, mrm acquisition, mrm aquisition, mrm highco, mrm logistics, mrm logistics ltd, mrm.co.uk, multi resource m, Multi Resource Marketing, multi resource marketing acquisition, multi resource marketing highco, multi sekis, multi-porno, news sekis, pan-europe fulfilment, pan-europe fulfilment service, payment processing, porno sekis, Promotional Fulfilment, promotional handling, promotional marketing, promotional marketing news, response handling, sekexxxx, sekis, sekis 2011, sekis acq, sekis multi, sekis porno, sekis xxxx, sekis xxxx 2011, sekisporno, sekispornosu, sekisw, sekisw sekis, sekisxxxx, start, www multi sekis, www.highco-data.es, www.highco-data.es/wp, www.sekisw w., www.xxxx.2011, xxxx 2011, xxxx seke, xxxx seke service pack, xxxx seke so an, xxxx.sekis

HIGHCO ACQUIRES UK-BASED MULTI RESOURCE MARKETING GROUP (MRM)

HighCo has today finalized the purchase of 100% of Multi Resource Marketing (“MRM”), a UK-based below the line (BTL) marketing services provider.

MRM was founded in 1993 to provide a full range of marketing support services to major UK brands and organisations. MRM operates out of Market Harborough, Leicestershire and primarily offers tailored solutions using services such as promotional fulfilment, coupon clearing, promotion warehousing and logistics.

As an innovative company using leading edge technology to design and deliver cost effective solutions to its clients, MRM activities are complementary with HighCo Data division, which is already operating in France, Belgium, Spain, and soon to be in Central Europe.

MRM expected consolidated sales for the year ended on June 30rd, 2011 should be above £5m (around 5.5 M€).

MRM currently employs 120 people. This transaction does not impact management and the company remains under the leadership of founding managing director Peter Kerr.

Richard Caillat, Chairman of HighCo’s Management Board, stated «With the recent addition of Central Europe in our line up, the acquisition of MRM supports our international expansion strategy and cements HighCo’s position as a leading marketing solutions partner now operating in more than 10 european countries.”

Peter Kerr, CEO of MRM, commented «There are tremendous benefits in bringing MRM and HighCo together. While strengthening HighCo‘s expertise in the data solution area: fulfilment and coupon clearing, MRM will build on HighCo‘s leading network to bring more value and services to its clients“

About MRM

Multi Resource Marketing was founded in 1993 to provide management processes and conduit between brands and their consumers or organisations and their customers. It has a reputation for being a bright innovative company that harnesses cutting edge technology to allow companies to maximise their marketing spend.

For further information go to http://www.mrm.co.uk

Contacts

Peter Kerr

CEO

01858 410510 / 07730 612345

peter.kerr@mrm.co.uk

About HighCo

HighCo is a Communication Group offering marketing solutions (operational communication and data processing) for retail and consumer goods brands that aim to attract consumers and promote their loyalty. As a pioneer in Digital Marketing, HighCo also invests in R&D through its HighCo Lab. The Group employs now nearly 1000 staff members in France, Benelux, Spain, the UK, and Central Europe and is listed in compartment C of NYSE Euronext Paris.

For further financial information and press releases, go to www.highco.fr.

Contacts

Olivier Michel Cynthia Guillemin

Managing Director Press Relations

+33 1 77 75 65 06 +33 1 77 75 65 16

comfi@highco.fr c.guillemin@highco.fr

01 Dec

Promotional Handling – where your brand matters

Posted in Industry News Tags: 084499 12345, ca, campaign, claire, content, direct mail, direct mail marketing, direct mail printing, direct mail vacancies, direct mail wedding, distribution center, distribution centre, distribution services, fulfillment center, fulfilment, fulfilment centre, guidelines on royal wedding products, handling house, mail fulfillment vacancies, mail fulfilment vacacies, mailing fulfillment vacancies, market for royal wedding products, marketing for tourism sales promotions, marketing items for the royal wedding, mobile, MRM, mrm distribution market harborough, mrm market harborough, mrm market harbour, mrm market haroborough, mrm.co.uk, on pack, outsourcing, printing and distribution centre, promotion company, promotional handling, promotional handling house, promotional royal wedding gifts, promotional work, Promotions, royal wedding and promotions, royal wedding brand products, royal wedding branding guidelines, royal wedding marketing products, royal wedding products, royal wedding products new in the market, royal wedding promotion, royal wedding promotional gifts, royal wedding promotional items, royal wedding promotional products, royal wedding promotions, royal wedding pronmotional items, roysl wedding rpomotions, Sales Promotion, sales promotion and marketing in tourism, sales promotion in tourism, sales promotion tourism, telephone handling promotions, tourism sales promotion, tourism sales promotion with brand, warehousing, wedding promotional items, working guiselines for the royal wedding, www.mrm.co.uk

Promotional handling at MRM comes in many forms; from direct mail to consumers, warehousing and logistics of promotional items and sourcing of goods through to managing a distribution center for a sales promotion agency working on a major on pack promotion. Handling hundreds of sales promotion campaigns each year, MRM delivers multi channel fulfilment and logistics solutions to brands and agencies.

Each promotion in business is important in its own right – whether it requires promotional handling for B2C consumers or a brand’s B2B customers. The branding of product will usually involve a sales promotion agency working directly with a brand whilst the promotional handling house such as MRM will be contracted directly with the brand in many instances to provide control and ensure agreed standards in customer handling are maintained.

Promotional handling is a skilled market sector in its own right; it requires direct marketing experience and knowledge of brand guidelines to manage customer expectations whilst delivering a cost effective solution. If you have an outsourcing requirement for 2011, you should be talking to MRM now to seee how we can provide fulfillment management services for your promotional handling needs. Call Mel or Claire on 084499 12345

29 Nov

Mail order fulfilment of ‘Beyond Redemption’

Posted in Industry News Tags: "institute of promotional marketing" president, 084499 12345, beyond redemption, book despatch and fulfilment, britishgas british, ca, claire, colin lloyd, colin lloyd beyond redemption, content, customer services, despatch, despatch and fulfilment, drugs and rock and roll, fulfilment, fulfilment services, Mail Order, mail order fulfilment, Marketing, MRM, mrm mel, mrm.co.uk, payment processing, Peter Kerr, peter kerr mrm, promotional marketing, response handling, sex, stocking filler, www.mrm.co.uk

Mail order fulfilment is delivered to the Institute of Promotional Marketing’s President, Colin Lloyd through sales of his new book ‘Beyond Redemption.

Described as the ‘sex, drugs and rock and roll of marketing’ we’re excited that MRM’s Managing Director, Peter Kerr, features in the book. MRM are managing the mail order fulfilment to interested customers which is already taking place with immediate despatch and fulfilment of orders.

Visit amazon.co.uk to order your own copy now – and we’ll have it picked, packed and despatched rightaway as a stocking filler for Christmas.

To see how your brand can benefit from cost effective payment and order processing solutions from the UK’s leading mail order fulfilment provider – contact Mel or Claire on melanie.kilbourne@mrm.co.uk or call 084499 12345

25 Nov

There’s ‘snow’ business like fulfilment

Posted in Industry News Tags: ca, Christmas, content, despatch, fulfilment, fulfilment services, Mail Order, MRM, mrm.co.uk, payment processing, www.mrm.co.uk

Well it hasn’t snowed yet today, here at the UK’s leading fulfilment services company but we’re keeping an eye on the weather. No matter how cold it gets, mail order processing and fulfilment must go on – consumer expectations don’t suddenly drop as a result of a couple of inches of snow.

Our experience in order processing and despatch helps us plan carefully in the run up to Christmas – we know thousands of orders are placed (probably mainly by husbands and boyfriends) at the last minute.

Perhaps we should offer a ‘bloke-style’ gift wrapping service – where we pre-wrap the orders with lots of tape and messy joins in the wrapping paper – would that save you guys a job later on?! Tell us what you think – maybe we’re missing a trick here…

23 Nov

How to handle Christmas

Posted in Industry News, MRM News, Uncategorized Tags: ca, content, fulfilment, Mail Order, mail order fulfilment, MRM, mrm.co.uk, my royal mail, payment processing, Royal Mail, royal mail order fulfilment, start, www.mrm.co.uk

…by this we mean in terms of managing consumer expectations for mail order processing rather than how to handle a turkey or your mother-in-law (not that we’re suggesting she looks like a turkey!).

Fast and accurate order processing of consumer orders is paramount at Christmas as last minute orders are placed across the UK and meeting consumer expectations for turnaround and delivery are critical.

With order volumes on mail order clients tripling during the final weeks before the Royal Mail cut off dates, MRM offers flexible delivery services such as Express over Standard allowing a consumer to pay a premium to guarantee delivery.

Behind the scenes planning starts in earnest around September as we look at last year’s forecast vs actual of orders and how this compares to current volumes. Peter Wood, MRM’s Operation Manager, works closely with clients to guide them through the planning phase – communication really is central to success to allow us to ensure we dedicate sufficient resources.

Of course, we are able to meet unexpected peaks in demand, such as last minute campaigns or special offers where products are advertised – this is what fulfilment is all about – but as they say in the army ‘prior planning prevents poor performance’ and we are the experts at consumer mail order fulfilment.

If you’re planning a Christmas campaign, it’s not too late to let MRM take care of your consumer expectations. Find out how we can make a difference – you won’t regret it!

19 Nov

Children in Need madness hits MRM

Posted in Industry News, MRM News, MRM Pulse Tags: , , "children in need" wellies, "colour in pudsey bear", "odd wellies", 084499 12345, 10#post10 result: chosen nickname "nokekayam"; logged in; nofollow is found; success - posted to "main forum";, 1143#1143 result: used self-learning system data; chosen nickname "hilepoesces"; logged in; success - posted to "announcement";, 1374b24c5a383c95eda2fddd67e2c3cf, 211122cad3141b9e5aedccdd4aa065bb, 2432174b2b2b7886917c8c2b0e424366, 28614#post28614 result: get-timeouts 2; chosen nickname "intincneino"; logged in; success - posted to "?tiri gamerx-team";, 2a0957c911b64a89a7cfb2cb99d8f41f, 2b84e73da6a570ed939ad65fe63666c9, 556a7beabd9981e233ee31d07098e5d8, 63baa5f3d3990add4c743b52303fd0a3, 650a68a3eb43eee6216ff167813b86f8, 6cafe9b15231b1ce9b120451f962b195, 83125#83125 result: get-timeouts 1; chosen nickname "easermamabe"; logged in; success - posted to "general discussions";, 89bde8f3c2c86d0120603a97612dd315, 8ec6d5320aae10feb7335a2b874e770e, b31c5a8ce3d363451f8d503ef0ba2e07, BBC, bbc mrm, ca, cdc12daeca9fbe99ade64f31b345371d, charity, charity response handling, charity response handling service, charity response handling support, children in need, children in need 2011 certificate, children in need bear, children in need certificate, children in need certificate 2011, children in need coupon, children in need logo, children in need pudsey, children in need pudsey bear, children in need pudsey logo, children in need sign, children need pudsey bear certificate, childrens in needs pudsey, content, f48f6978a3102dc914382c2e1f49d67d, f5cafbfa21028430f74a21f52339f144, fulfilment, fulfilment services, fun pictures of pudsy bear, funny pictures of pudsey, funny pictures of pudsey bear, funny pudsey, funny pudsey bear pictures, funny pudsey children in need, funny pudsy bear, going to work wearing odd wellies, handling house, images of pudsey bear, jack2011, just pudsey bear, large pudsey bear picture, marketing agencies mrm, marketing for children in need, MRM, mrm charity, mrm.co.uk, people in need pudsey bear, people who need pudsey bear, picture of pudsey bear, pictures of pudsey bear, pictures of pugsy the bear, Promotions, pudsey, pudsey baer, pudsey bear, pudsey bear 2011, pudsey bear 2011 image, pudsey bear 2011 logo, pudsey bear bear, pudsey bear certificate, pudsey bear certificates, pudsey bear children in need, pudsey bear children in need 2009, pudsey bear children in need 2011, pudsey bear children in need colouring, pudsey bear children in need logo, pudsey bear children in need logo funny, pudsey bear children in need pyjamas day, pudsey bear day 2011, pudsey bear funny, pudsey bear image, pudsey bear images, pudsey bear logo, pudsey bear logo 2007, pudsey bear logo 2011, pudsey bear pic 2011, pudsey bear pichers, pudsey bear pics, pudsey bear picture, pudsey bear pictures, pudsey bear pictures 2011, pudsey bear pictures download, pudsey bear pictures to colour in, pudsey bear pictures to download, pudsey bear pjs, pudsey bear pudsey bear, pudsey bear pyjamas, pudsey bear resources, pudsey bear to colour, pudsey bear to colour in, pudsey bear video, pudsey bear with children in need sign, pudsey bear2011, pudsey bears, pudsey funny picture, pudsey images, pudsey pictures, pudsey pyjamas, pudsey the bear, pudseybear, pudsy bear funny, pugsey vear, pugsy baer children in nead, pugsy bear, pugsy bear children in need 2011, pusey bear, pusey bear resources, response handling, response handling for charities, result: used self-learning system data; chosen nic kname, result: used self-learning system data; chosen nickname, used self learning system data, wearing odd wellies, wellies "children in need" 2011, www.mrm.co.uk, www.pudsey bear pictures

If you ventured through our funky reception this morning into the myriad of offices and departments that form MRM, you could be mistaken for thinking people have got dressed in the dark, or just come straight out of bed to work…yes it’s Children in Need day here at MRM and we’re supporting it with a variety of fun and silliness.

We’re wearing our pyjamas, wellies and going out clothes (and yes it does look very odd to the uniniated!), holding tombolas and raffles and IT are even planning a human fruit machine, which is one of the funniest things I’ve ever seen.

Whilst response handling and fulfilment services remain untouched by the clothes we’re wearing, we do always support charity events!

If you’d like to have a pyjama wearing charity-supporting response handling house deliver your brand campaigns (and why wouldn’t you?) then give Julie or Mel a call on 084499 12345 and we’ll talk you through the details.

17 Nov

Royal Wedding – response handling

Posted in Industry News, MRM News, MRM Pulse, Uncategorized Tags: 084499 12345, ca, campaign ideas royal wedding, claire, competition handling house, content, fulfilment, fulfilment services, handling house, ideas for royal wedding marketing, library promotion royal wedding, marketing for royal wedding, marketing for the royal wedding, marketing ideas for royal wedding, marketing ideas for the royal wedding, marketing ideas royal wedding, marketing the royal wedding, MRM, mrm.co.uk, promotional ideas for the royal wedding, promotions and the royal wedding, promotions for royal wedding, response handling, royal wedding marketing, royal wedding marketing and promotions, royal wedding marketing campaign, royal wedding marketing campaigns, royal wedding marketing ideas, royal wedding marketing merchandise, royal wedding promo, royal wedding promotional ideas, royal wedding promotional marketing opportunties, royal wedding promotions, Sales Promotion, the royal wedding promotions, two royal weddings promotional marketing opportunities, www.mrm.co.uk

Wow – so there’s going to be a Royal Wedding next year for Prince William and his bride-to-be Princess Catherine…at MRM we’ve already spotted commemorative coins launched at the speed of light to cash (pardon the pun!) in on the event – how quick are other brands going to be to get to market with their royal-themed merchandise and consumer promotions??

We’re thrilled – a Royal wedding will generate great tourism opportunities for the UK and a general feeling of excitement – so if you’re a brand planning a Royal-themed campaign, give us a ring (diamond or telephone) and we’ll give you a commemorative 10% discount off your next campaign* (excluding carriage/postage as unfortunately the Royal Mail aren’t as excited about this as us!).

Ring Julie or Claire on 084499 12345 to talk through your response handling campaigns and know that if you’re planning on sending out Royal memorabilia, or other prizes – MRM will make sure it gets there safely and on time!

* Applies to new campaigns only – quote Royal Wedding when calling/emailing us so we know who’s reading our blogs

16 Nov

Commercial team back to full strength

Posted in Industry News, MRM News, MRM Pulse Tags: 084499 12345, ca, claire, content, fulfilment, fulfilment services, handling house, MRM, mrm fulfilment, mrm team, mrm.co.uk, response handling, www.mrm.co.uk

In the last 24 hours MRM has seen its Commercial Team return to full strength with the return from maternity leave of Claire Durrant, Sales and Marketing Executive. With MRM since 2008, Claire’s role is to proactively sell MRM’s fulfilment services to our target markets – using technology at the heart of everything we do.

Check out our Twitter account – @MRM_Ltd to follow life in a busy handling house or call Claire on 084499 12345 to say hi and see how MRM can deliver response handling to meet your needs.

Recent Articles

Categories

Archives

Recent Searches