Posted in MRM News Tags: fulfilment, Institute of Promotional Marketing, IPM, ISP, magazin.isp.org, MRM, mrm.co.uk, Multi Resource Marketing, promotional marketing, Sales Promotion, www.i.s.p.org.com, www.isp.org.com
Massive congratulations from everyone at MRM to Jan Brown and Audrey Cooper from the Commercial Team who have recently submitted their final exam papers for the IPM Certificate in Promotional Marketing.
Our fingers are crossed for two golds at the graduation ceremony in October 2011!
If you would like to discuss your promotions with our experienced Commercial Team please contact MRM on: 0844 99 12345
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We’d like to say thanks so much to everyone who voted for us in the recent COGS Awards. Created by the Institute of Sales Promotion and Sales Promotion magazine, these are the Marketing Services Awards designed to recognise key suppliers in our industry.
MRM have been nominated in two key categories – Handling and Fulfilment. To learn more, please visit http://www.cogs-awards.co.uk/
The award ceremony is taking place on 17th June at Avenue in London – we’ll be there, keeping everything crossed – and we hope to see some of you there too.
Thanks again, we really couldn’t have done it without you!
Posted in Industry News, MRM News Tags: "ipc media" "handling house", advertising,sales & promotion magazine, Hive, IPC Media, ISP, MRM, mrm ipc, mrm varsity, Sales Promotion Magazine, sales promotion magazines, SMP, Varsity, Wax Communication
Here are some photos from the Varsity Match yesterday – enjoy!
Posted in Industry News Tags: 115/, ca, Coupon Misuse, coupon misuse uk, is misuse of a coupon, ISP, misuse of a coupon, MRM, Peter Kerr
The ISP is taking legal advice against retailers that repeatedly redeem coupons from consumers who have not bought the product. The ISP is collecting examples of coupon misuse and will be taking advice from lawyers to establish whether retailers can be taken to court for allowing or even encouraging coupon misuse. They also need to know whether they could force retailers to only accept coupons redeemed against the manufacturer’s product.
Peter Kerr, who is the MD of MRM and Chairman of the ISP’s coupon committee, has said that he has recently dealt with 15 cases where individual stores had tried to claim back a higher value of coupons than the total value of product sales.
Posted in Industry News Tags: 113/, 113index.php, ca, CAP Code, ISP, isp seal, isps seal, isps tag seal, logo, MRM, Seal
The ISP has launched a new scheme, the ISP Seal. This includes a logo which demonstrates to consumers that a promotion has gone through the ISP’s Legal Advisory Services and follows the law and the CAP Code and that the promoter has signed up to a special code of conduct committing to best practice.
ISP members have responded enthusiastically to the launch of the ISP Seal, with a number of them, including Kellogg’s and Coca-Cola, planning to incorporate it into their responsible marketing programs. MRM are in full support of this initiative and will be incorporating the ISP Seal into future promotions.
Posted in Industry News, MRM News Tags: Coupons, famous.md, faumous.md, ISP, MRM, Peter Kerr, Sales Promotion
Peter Kerr, MD of MRM and previous Chairman of ISP has recently been invited to do a TV interview on ISP TV. In his interview he talks about the subject of coupon use and misuse, a hot topic amongst retailers and consumers in this economic downturn. Check out his interview http://promotionalsuccess.tv/video/peter-kerr-interview and let us know what you think! You will need to register and login with ISP online to view the full video.
Posted in Industry News, MRM News Tags: 90/, awards, ca, fulfilment, ISP, MRM, web
The ISP awards are happening at the London Hilton, Park Lane, on 4th June 2009. MRM is proud to be the fulfilment sponsor for the night. We are also sponsoring the Partnership Marketing and Small Budget Campaigns award. It promises to be an exciting evening! Please find a link to the ISP website for awards details http://www.isp.org.uk/awards.php?pid=28
Posted in Industry News Tags: ca, European Commission, Free, ISP
It appears that the powers that be, namely the European Commission, have decided that we (the Sales Promotion industry) can continue to use the word ‘free’ when creating brand promotions. It’s not as cut and dried as this however and guidance must be taken to ensure the consumer is made fully aware of any product purchase required, postal costs etc.
For any queries about the absolute interpretation of any planned campaigns, we suggest you contact Philip Circus at the ISP for clarification
Posted in Industry News, MRM News Tags: 084499 12345, ca, coupon clearing, coupon malredemption uk, coupon malredemtion, Coupons, ISP, malredemption, malredemtion, misredemption, MRM, Peter Kerr
We’re working hard as part of a multi agency task force to understand the scale of consumer coupon malredemption. Our MD Peter Kerr, heads up the ISP Coupon Committee so if anyone has an issue they’d like to tell us about, give us a call on 084499 12345 and ask to speak to Peter or Mel
Posted in MRM News Tags: Industry Awards, ISP, MRM, mrm industry awards
MRM to host ISP Awards judging session on Monday 9th March 2009
