We build bespoke databases tailored to your specific requirements and help you to intelligently use your data to maximise your budget and response rates.
The data for your database is collated from a variety of sources such as existing data files, email, paper-based forms and third-party lists. MRM recommend that a Data Audit is performed initially to evaluate the content and value of the data from these multiple sources to determine how the data is to be prioritised.
MRM use parameterised templates for loading source data. These templates can accept data in a variety of formats, e.g. delimited text files, XML and ODBC-compliant databases. Fields on the source data are mapped in such a way that business rules can be consistently implemented on a field-level or an entity-level, with the same business rules being applied to data loads or data capture
The source data is used to create a database, performing data validation and deduplication as it is loaded to ensure data integrity. Unique reference numbers (URNs) are assigned to the customer records and cross-references are generated to provide alternative methods of identifying customers. Source codes are assigned to the records as they are loaded and these are used to produce an analysis of the data loaded by source code at the end of this process.
