The key to successfully targeting new and current business is to understand your customers? wants, needs, trends and buying history. This information must be recorded and updated regularly and the most efficient way to do this is to have a Customer Relationship Management (CRM) Database. Any data you purchase, as well as the information about interactions with your current and potential customers is compiled, analysed, monitored and used in order to create better tailored campaigns that will maximise your customer value.
We can help you develop and manage your database through these solutions: -
Having a CRM database allows the creation of personalised marketing offers to be made to groups of customers as appropriate for direct marketing, mail order, telemarketing and direct response advertising.
We also offer: -
- Full project management with contractual service levels
- Data supplied in a number of formats to suit your requirements
- Payment processing including BACS and Direct Debit
- Competitive pricing with set costs agreed from the outset
- Response handling and full campaign analysis
- One-stop shop for management of Direct Mail campaigns via post, email and SMS
We can define bespoke parameters as required and work with you to ensure your CRM database is successful and ultimately profitable.