There are numerous elements involved in making a Customer Relationship Marketing (CRM) database successful and, ultimately, profitable.
MRM provides a consultative approach offering advice on how best to implement your data in relation to your needs.
MRM's database management and hosting includes the following:- PAF matching
- MPS / TPS / FPS screening
- Geodemographics
- Lifestyle data
- GAS
- NCOA
- Mortality Screening
- Merge / Purge / De Dupe
- Data enhancement
MRM offers a tracking service to obtain consumer feedback on specific mailings for:
- Competitions
- Coupons through pin scan
- Coupons containing personal details
MRM is registered under the Data Protection Act as a Data Controller and as a Data Processor; we therefore adhere to industry best practice.
With the experience in working with both Business to Consumer (B2C) and Business to Business (B2B), MRM will develop a database strategy to best suit our client's requirements.