‘Happy Dogmas’ with Butchers Pet Care

As the saying goes ‘a dog is not just for Christmas’. Avid dog lovers Butchers Pet Care wanted to create the vision of a dogtastic Christmas by giving consumers the chance to win their beloved pooch a personalised can for Christmas dinner. The underlying aim of the campaign was to create brand awareness, affinity, promote the seasonal brand appeal and generate interaction on social media.

Having delivered many similar successful campaigns we were delighted to be part of the Christmas fun:

• Design & development of promotional microsite for consumers to claim their personalised Butchers can
• Sourced Pantone-matched embossed branded can lids
• Data capture of consumer details within website for fulfilment with opt-in for future marketing comms
• Fulfilment & matching of 2,000 personalised cans of full tin of dog food, with branded can lid and coupon – in time for Christmas!

MRM love a new challenge! Which is so refreshing. You can go to them with an issue, or an idea, and they can make it into something tangible. Helen Robertson, Senior Brand Manager, Butcher’s Pet Care