Acquisition Vs Retention: A consumer life-cycle question What is most important to your business, the acquisition of new business, or the retention of your existing client base? Presumably, your response on this would immediately be BOTH!! But can you put your initial response into facts and figures? How much of your time, resource and marketing budget goes towards the maintenance of existing business?
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Cashback is a essentially a retrospective discount, but it is more strategic than traditional point of sale discounting and will work to increase your long term profitability without lowering your profit margins significantly or hurting your brand or market share. Traditional point of sale discounting can erode the public perception of your brand, making the product seem cheap – whereas a product offering Cashback is a better perceived option, as you are rewarding your customers for their purchases.
How many times in your adult life do you reflect back on the advice your mum gave you as a kid/teen/early adulthood? I know for a fact that as a parent myself now I often hear myself sounding like my mother and cringe!! But is it such a bad thing to have soaked in that sage like advice and start telling your own kids your version of the same thing?
The arrival of Wimbledon got us thinking what we could do to help you ‘Ace’ the competition, and gain a distinct ‘Advantage’ in helping you ‘Serve’ up a fabulous Promotional Marketing campaign.
Market Harborough based Marketing Services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following a full review of its previous branding. With the appointment of new Managing Director Marc Rigby at the start of the year, the business undertook a number of internal workshops to help understand the critical components of its operation and define how it wants to be seen in the market.