03/09/2019 | acquisition, retention, marketing, loyalty, brand personality, relationship

The Leaky Bucket

Acquisition Vs Retention: A consumer life-cycle question What is most important to your business, the acquisition of new business, or the retention of your existing client base? Presumably, your response on this would immediately be BOTH!! But can you put your initial response into facts and figures? How much of your time, resource and marketing budget goes towards the maintenance of existing business?

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27/08/2019 | cashback, discounting, marketing, promotional marketing, fulfilment, handling house

Cash in on Cashbacks!

Cashback is a essentially a retrospective discount, but it is more strategic than traditional point of sale discounting and will work to increase your long term profitability without lowering your profit margins significantly or hurting your brand or market share. Traditional point of sale discounting can erode the public perception of your brand, making the product seem cheap – whereas a product offering Cashback is a better perceived option, as you are rewarding your customers for their purchases.

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05/08/2019 | loyalty, brand loyalty, brand advocate, points, B2B, B2C, digital, customer support, service, loyalty scheme, MRM, driving sales, sales, promotional marketing, marketing, digital solutions

Mum was right about loyalty...

How many times in your adult life do you reflect back on the advice your mum gave you as a kid/teen/early adulthood? I know for a fact that as a parent myself now I often hear myself sounding like my mother and cringe!! But is it such a bad thing to have soaked in that sage like advice and start telling your own kids your version of the same thing?

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30/07/2019 | mrm, ROX, ROI, handling, fulfilment, marketing, unboxing, hand finishing, bespoke, support, unique

ROX is the new ROI

#ROX is the new #ROI... Customer experience is the new marketing Rock n Roll, get ready to define your position in the marketplace and stand out from the crowd!

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08/07/2019 | logistics, fulfilment, 3PL, MRM, outsourcing, handling, promotion, promotional marketing

Outsourcing Your Logistics & Fulfilment Needs

If you’re still handling your own fulfilment in-house, it might be high time for you to consider a new way of doing things that will not only save you time, but will also save you money!

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05/07/2019 | MRM, PromotionalMarketing, BrandActivation, TheIPM, AwardWinning, LifetimeAchievement

And the Award goes to...

We all love awards season, but this time around, we have something very special to celebrate!

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02/07/2019 | Wimbledon, Fulfilment, marketing, promotion, promotional marketing, handling house, cashback, logistics, MRM, tennis fun facts

Anyone for Tennis?

The arrival of Wimbledon got us thinking what we could do to help you ‘Ace’ the competition, and gain a distinct ‘Advantage’ in helping you ‘Serve’ up a fabulous Promotional Marketing campaign.

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14/06/2019 | space, storage, warehouse, warehousing, dropship, dropshipping, fulfilment, MRM, marketing, promotion, promotional

Space - The Final Frontier

These are the voyages of the Starship MRM. Its mission: to explore strange new worlds. To seek out new clients and new client solutions. To boldly go where no promotional marketing company has gone before!

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07/01/2019 | promotional marketing,marketing logistics,added value,handling,fulfilment

Price cutting isn't the only marketing tool in the box

Price cuts shouldn't be the only weapon in a marketing toolbox - using the correct promotional mechanic can deliver engagement, ROI and great PR.

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04/01/2019 | handling and fulfilment,mother-in-law,promotional handling,logistics,drop tested,crush tested,personalised fulfilment

Ship the mother-in-law to the Bermuda Triangle

However weird, whatever the complexity of fulfilment - the team at MRM will have a solution.

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