Covid 19 has drastically impacted our society and everyday life as we know it. Along with us changing various habits, businesses and non-profit organisations have also been among those who have had to adapt quickly. Pre-Covid it was forecasted that online spending would increase by 30% between 2019 and 2024 (Retail, 20191). However, lockdown has given this a massive boost. According to Global Data2(2020) 43% of UK shoppers spent more online during lockdown than usual and 61% of those shoppers plan to keep spending more online after the pandemic. Therefore, is your company trading online? If not, then now is a great time to change whilst the demand is growing.
One way to increase your online engagement with your customers is to create a promotional microsite alongside your website. Which brings us onto a major question which we frequently get asked: what is a microsite and how can it help with growing our business?
“A microsite is a website with a particular purpose. It is a small and highly focused segment of online content that targets a specific audience”
A promotional microsite will support a single campaign and therefore is likely to be used for a short period of time.
A major benefit of a microsite is increased awareness not only to the specific campaign but also to your brand. Microsites typically provide a call to action to allow your customer to engage with your brand and allow data to be captured either for a prize draw entry, to fulfil a reward or to submit a cashback claim. By separating the promotional marketing mechanic away from your main brand website, either via a promotional domain or by using a sub domain, this allows your customers to have a clearer customer journey as they focus on the subject rather than all the information on your main brand website.
Other benefits also include extra SEO advantage, our ability to be responsive to your tactical requirements to turn a campaign round within a short period rather than relying on your own IT department, as well as being cost effective.
At MRM we are experienced in designing microsites for major FMCG brands, start up business and charities. Clients come to us for help to run their short-term marketing campaigns. Our experienced in-house IT team have set up various different pages including online gift shops, instant win pages, code entry campaigns, multi-lingual cashback platforms, prize draws and text 2 win campaigns and more.
Our in-house IT team creates the systems using the latest digital technologies and utilise platforms such as .NET, Entity Framework and Bootstrap. This gives us the flexibility to create exactly what you need. Allowing us to:
Do you need help with your marketing campaign? MRM are here to help and offer advice. We can provide an end-to-end solution all in one place. You can choose whether you need help with sourcing prizes or down to the handling and fulfilment of orders. Click here to read more about our handling and fulfilment services. We also have an in-house customer service centre to take phone orders or deal with any queries that have been emailed in.
Don’t hesitate to give Mel a call on 01858 414714 or drop an email to [email protected]
1- https://www.retail-insight-network.com/features/uk-online-shopping-growth/
2- https://www.globaldata.com/covid-19-will-change-consumers-online-shopping-behaviour/