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08/09/2020 | Halloween, Promotion, sales, prize draw, loyalty, retention, awareness, BOGOF, samples

FMCG: Top 5 Halloween promotion ideas for 2020

Summer is slowly starting to come to an end - the leaves are changing colour, the days are getting colder and the darkness has started to creep in earlier. The seasons are changing and it’s scary to think that Halloween is less than 7 weeks away!

Regardless of your age Halloween is a fun time for all. Whether you plan on carving a pumpkin, hanging up spooky decorations or trying to resist eating all the chocolate you have bought for the trick-or-treaters. It’s not surprising that since 2013 Halloween spending has steadily been rising each year with £419 million spent in 2018 (Finder, 2019 and Statista 2020).

Halloween 2020 is a great opportunity for FMCG brands to attract customer’s awareness and attention to their products. Although Covid is likely to have an impact on trick-or-treaters and events, to combat this brands are trying out new techniques to boost their sales such as drive-into experiences (Blooloop, 2020). Hence, this year it might be the time for your brand to try something slightly different. At MRM we provide a wide range of promotional campaigns to drive sales for brands. See below our 5 top Halloween marketing ideas to boost your sales for Halloween 2020.

1) Halloween prize draw / Chance to win / On pack promotions 

Prize draw campaigns are where customers purchase a product, the customer then manually enters the code/ numbers or takes a picture of the QR code. Winner(s) are then chosen at random from all valid entries. Customers can also enter via post, text or online during a certain time period.

Prize draw campaigns are a fantastic marketing tool in that they create excitement & engagement for a brand or product. They are also a great way to treat your loyal customers and can grow your network by generating awareness.

2) Buy one, get one free (BOGO or BOGOF) Halloween cashback offer

Buy one, get one free otherwise known as BOGO or BOGOF campaigns are a well known and loved offer. This can be taken one step further and combined with a cashback where consumers can purchase two products, keep their receipt(s) and then submit a claim for the lowest priced item to be refunded.

Benefits of this campaign allows brands to provide a financial incentive without discounting your products.

3) Halloween vouchers and coupons

Halloween vouchers and coupons allow you to provide a discount on particular products. A main benefit of a voucher is that they have a limited time and expiry date urging customers to buy sooner rather than later. Online e-vouchers and web coupons also have an added benefit that they can be easily redeemed online or be printed off and redeemed in store.

4) Halloween samples

Who doesn’t like a freebie? Treat your customers with a free Halloween sample.

Samples are great way to launch a new product or regenerate new interest in an existing one. Free samples are a great way to attract new customers and introduce your item. Equally, giving existing customers samples can boost longer-term loyalty.













5) Halloween surprise & delight

Surprise and delight are a great way to reward loyal customers that you have already on your database. It is a surprise in which you send to a customer is not expecting it. This can encourage customer loyalty and motivate word-of-mouth marketing. It can also drive your loyal customers to quickly take a picture to upload for social media from excitement which encourages further potential customers to buy.

Why don’t you try out something new this Halloween? If you would like any further advice on any of the above promotions or you would like to discuss the best options for your brand this Halloween, please don’t hesitate to get in touch with Helen at MRM via [email protected] or give Helen a call on 01858 414 767.


Blooloop 2020 - https://blooloop.com/halloween-covid-19/

Finder 2019 - https://www.finder.com/uk/halloween-statistics-2019#:~:text=The%20following%20year%20then%20saw,be%20around%20%C2%A3474%20million.

Statista 2020 - https://www.statista.com/statistics/330279/halloween-products-expenditure-in-the-united-kingdom-uk-forecast/


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