We are delighted to announce that
MRM has won both Gold and Silver in separate categories of the 2021 Institute
of Promotional Marketing COGS awards.
The Gold award was achieved in the
Handling, Fulfilment, Coupons and Direct category for our work with client
Reach PLC, in connection with their OK! Magazine Beauty Box fulfilment
The Silver award was achieved in
the Digital and Social category for developing a new Cloud based Rewards Portal
for client AGCO Corp.
The Institute of Promotional
Marketing ( IMP ) is the trade body representing brand owners, agencies and
service companies engaged in promotional marketing and brand activation across
The IPM COGS Awards 2021 exists to
recognise and reward all the incredible work that enables promotional marketing
and brand activation campaigns to happen. Click here to read more about the IPM
OK! Magazine Beauty Box Fulfilment
OK! Magazine first approached MRM when
searching for a fulfilment and logistics partner who could deliver expert
subscription box support, handling the complexity of collating high volumes of
boxes with multiple beauty items and delivering monthly to eager subscribers.
For the OK! team, MRM provides the
following integrated service elements:-
Development new Cloud based Rewards
Portal for AGCO Corp.
AGCO Corp have been a client of MRM’s for many years. Their global
dealership network uses our online portal to place orders from a portfolio of
marketing collateral and Point of Sale materials, supplied in country specific
In March 2019 AGCO requested us to identify areas for process
improvement in connection with an initiative they were running called “Project
10”. In response we proposed a move from
a legacy system to a new in house cloud-based solution we called “Newton”,
Newton includes a direct link to the AGCO IT system resulting in
staff and dealers having the ability to see images of collateral items. In addition the system integration allows dealers
to search, review and order items via
their unique Dealer Portal with address details updated in real time. In addition, the system has the ability for
images to be uploaded to create bespoke online brochures..
Newton also provides a tailored management dashboard, with
improved reporting and the ability to access via mobile devices as well as traditional
Huge congratulations to everyone at MRM for their dedication and support
in providing efficient management of all our client campaigns and
activities. We would also like to congratulate the other
winners in their individual categories, which in combination is continuing the
development and growing relevance of
promotional marketing !