We are very pleased and proud to announce that we have been awarded a Gold Award at the 2020 IPM Awards!
We were honoured be awarded GOLD in Exceptional Promotional Marketing Management for Michelin Tactical & Rebate Campaigns.
The IPM are the “membership body who represents brands, agencies and service agencies engaged in promotional marketing and brand activation across all media channels.”
The IPM Awards 2020 “exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space”. Click here to read more about the IPM awards: https://www.theipm.org.uk/
Michelin (Cashback platform)
MRM has been supporting Michelin since 2016, providing tactical, rebate and cashback promotions across its brand divisions.
From the outset, the objective was to create a simple and effective digital platform with a clear customer journey and provide prompt reward fulfilment.
Multi-brand cashback platform with multiple promotional offers running concurrentlyClear and intuitive customer journeyMulti-channel customer servicesClaim validation with anti-fraud measuresCashback processing direct to customer bank accountsFinancial management and reconciliations to meet audit processesEnd-to-end digital solution from claim submission, validation, payments & customer servicesLive reporting and dashboard provided to Michelin
Our strong relationship and flexibility in adapting digital platforms came to the fore when we were re-appointed following a competitive tender process in 2019. We now work across the entire Michelin portfolio of brands and divisions to deliver promotional mechanics including physical rewards, e-vouchers and direct reimbursements.
Huge congratulations to everyone at MRM who support with the running of all our campaigns and huge congratulations to the other winners in their categories. We also look forward to celebrating and congratulating everyone in person next year at the Annual IPM Awards.