05/08/2019 | loyalty, brand loyalty, brand advocate, points, B2B, B2C, digital, customer support, service, loyalty scheme, MRM, driving sales, sales, promotional marketing, marketing, digital solutions

Mum was right about loyalty...

Mumma used to say….!

How many times in your adult life do you reflect back on the advice your mum gave you as a kid/teen/early adulthood? I know for a fact that as a parent myself now I often hear myself sounding like my mother and cringe!! But is it such a bad thing to have soaked in that sage like advice and start telling your own kids your version of the same thing?

Like loyalty for example, my mum seemed to have an inbuilt antenna for weeding out anyone she thought would fall short of her standards and 9/10 times she was right and still is to this day! As the saying goes, ‘you don’t earn loyalty in a day, you earn it day-by-day’- Jeffery Gitomer.  But, how do you convert mum’s advice into a business strategy, and make satisfied, loyal customers into brand evangelists?

Loyalty is defined as being faithful and devoted to something, and let’s face it, that’s the dream for any B2B or B2C business.  Creating a customer base that is loyal serves many purposes, around 65% of a company’s business will come from selling to existing clients.  That’s a lot of revenue to protect!  There’s a lot of data to support the value of cultivating customer loyalty, and in a world where there are hundreds of different options for virtually any product, creating customer loyalty is vital for any business that’s wants to grow and thrive.  Thankfully, technology is making this easier and cheaper than ever before to achieve.

MRM has a proven track record in providing loyalty schemes to both brands and consumers.  We understand that, whilst the ideology behind loyalty schemes is for the most part the same across each sector, the differences come down to the nuances in the brands, and how we adapt to those.

What we do is beautifully simple and massively effective – our developers have created a system which manages redemption of points and the despatch of rewards.  We’re geared for fast turnaround with orders being picked, packed and despatched every day, so in a world of customer feedback, we’re ahead of the game!  You’ll have live dashboard reporting available 24/7 to be able to monitor the performance of your campaign, and we offer super competitive rates for despatch and for materials/packaging and stationary.  We even have an in-house Customer Response Centre to handle queries, and take orders by phone/email.  Digital monthly statements can be sent to communicate customer points balances, promote the scheme and communicate new offers – taking the pain out of the process, and giving your customers a great service experience.

We work closely with you to offer a consultative and strategic solution; you decide the parameters and we’ll offer our experience and knowledge to ensure we are doing the best for your brand.

So, if you’re looking at ways in which to incentivise customers and build brand loyalty, give us a call today – or drop us a message, we’d be only too happy to help!  And, as mumma says, without loyalty, you can’t accomplish anything – wise woman my mum!

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