Now that Christmas is almost behind us (at least from a brand marketing perspective!), it’s time to start planning for the New Year and look into boosting your marketing performance in Q1 2021. Why not kick-start your New Year with some new activity?
Wanting to attract new customers?
35% of customers who try a sample will purchase the sampled product in the same shopping trip1. Sampling promotions are a smart tactics for trail and perfect for collecting consumer data. How about offering an incentive that helps you identify your target audience, allows you to capture data about your customers easily and allowing your customers to get a benefit in return? This can also provide further customer insight for future marketing campaigns.
Sampling is perfectly positioned to allow NPD trial pre-launch. Distributing samples to your target audience and requesting customer feedback pre-launch will give you a better indication of what your customers love about your new product. 59% of customers are also more likely to mention the product to their friends after they have received a free sample2, perfect timing for your new launch.
We provide:
- Off the shelf microsites which can be easily adapted to provide a fast branded solution with your bespoke marketing questions.
- Flexible data integration and fully GDPR compliant. If you already have an existing brand website we can easily integrate our ‘Newton’ platform to receive customer data or we have numerous alternatives to allow you to send across your data file(s).
- Discounted despatch
- Environmentally friendly packaging
- Live stock reporting
Coupons and vouchers are also great at driving new customers to trial products and can encourage repeat purchase with 81% of consumers use coupons regularly3. Coupons are perfect for increasing brand awareness and also encourage word-of-mouth recommendations to new customers.
Web coupons have also become an innovative method of attracting new customers with 60% of consumers stating they love receiving digital coupons4 and 47% of consumers stating that who have used coupon apps5. We offer a digital print-at-home Webcoupon solution that can easily be integrated into your brand campaigns.
Extra tips
Or how about sending out branded merchandise along with the product sample? This is a simple way to promote your brand with 80% of people remembering the printed message on the item that was received6.
With such a wide range of promotional marketing options to choose from, don’t hesitate to get in touch today to find out how we can support you and your company in 2021! Get in touch with Helen Stride by calling 01858 414 767 or email [email protected]
1. 1. https://eventeem.co.uk
2. 2. http://www.hotcow.co.uk
3. 3. https://www.dealdrop.com
4. 4. & 5. https://spendmenot.com.
6. 6. https://www.gopromotional.co.uk