Scratchcards are a marketing tool for boosting sales for both everyday and luxury brands, they can support with attracting new customers by increasing excitement and making the product stand out, reward loyal customers through offering a prize incentive & can increase repeat purchasing through lower value prizes like coupons off further purchases for example.
We provide full end-to-end support with both physical and digital scratchcard campaigns. Take a quick look below at an overview of how both a digital and physical scratchcard promotion might work for your brand and their benefits. Each can be personalised and tailored to your brand to meet your criteria:
- Physical Scratchcard campaign promotion
Customers receive a physical scratchcard such as in-store/direct to home. The customer then scratches the foil off the card to see if they are a winner. Winning participants take the scratchcards in-store to redeem. The scratchcards are then processed similar to a coupon in which your affiliated partners/retailers send the scratchcards back to us in which we will scan and process including refunding the face value (if a monetary prize), handling allowance & postage direct to the retailer and report back to you regarding the volume of redemptions.
We can support with:
- Full customer journey support & advice
- Sourcing the Scratchcards and helping you to manage any design issues that need to be overcome
- Distributing your Scratchcards either in bulk to your affiliated partners or directly to your consumers
- Redemptions of physical scratchcards
- Reporting & post-reconciliation
- Point of sale sourcing and distribution
There are many benefits of running a physical campaign including increasing excitement because who doesn’t enjoy being showered in glitter? Equally, a major benefit of running a physical campaign as opposed to a digital campaign is that on average it is a cheaper promotion as less online set up is required.
- Digital Scratchcard campaign promotion
There are various ways to run a digital scratchcard campaign. The fundamentals of this type of campaign are the customers access a branded microsite via various ways i.e. QR code and enter a code (optional). Following this, the customer rubs the screen to reveal if they are a winner. The screen then instantly shows if they are a selected winner. Either we/you contact the winners to receive their prize.
Digital scratchcards also provide additional benefits over a physical promotion such as adding a touch of luxury, increasing accessibility as customer’s don’t have to purchase in-store to particiate and they can provide an opportunity for collecting consumer data for future marketing campaigns.
Our friendly team at MRM are here to help. Get in touch with Helen today to schedule a time to discuss the logistics of your exciting new campaign. Either call Helen on 01858 414767 or email: [email protected]