Digital prize draw competitions have become increasingly popular. Not
only are they fun and a great way to engage with your customers, they can also extend
your customer reach and increase future sales. For example, according to recent
research “62.13% of participants share the promotion with a friend and suggest
they take part too”1. After all who doesn’t enjoy the chance to win
a free prize? This brings us onto discussing the different types of prizes that
brands offer and their benefits.
There are a wide range to choose from including the
most common types being:
Below are some key benefits for offering physical prizes
and how MRM can provide external support with managing the distribution
of the prizes on your behalf.
Physical prizes are fantastic for all
levels of incentives such as high, medium and lower tier. They can provide
excitement and loyalty for current customers by giving them a item to keep.
This excitement can also lead to
winners increasing brand awareness further through social media. For example,
it’s becoming increasingly popular for winners to share a picture of their
prize on social platforms or for Youtubers to create unboxing videos of their
gifts. This can then lead to current customers attracting their friends and
followers to either enter the competition themselves, follow the brand by
increasing their subscribers and support with increasing future sales.
Physical prizes also provides the opportunity
for your brand to personalise the prize items, for example with your brand
name/logo. This can offer brand incentives such as future free advertising, for example branding on clothing and shopping bags which keeps the brand at the forefront of people's minds.
Below are a few ideas of physical
With over 28+ years of experience in
traditional handling and fulfilment we are set up to easily store, pick, pack
and despatch your prizes directly to your customers. We can support with the
Get in touch today with Helen on 01858
414767 or email Helen.Stride@mrm.co.uk to discuss your requirements and find
out about how we can help with your next competition.
Users Share Online Contests They Participate in - Infographic