Innocent Drinks 'thanking all the Nannas'
Innocent Drinks wanted a unique way to thank all the nanna’s for their contributions to their ‘Big Knit’ campaign.
Having previously provided logistics and merchandising support for Maybelline at London Fashion Weekend for a number of years, MRM was the ideal partner for NYX Professional Makeup Professional Make Up:
In a day and age where modern technology has taken over and communication relies on texts and emails what better way to thank a generation of letter writers than a personalised note. MRM set about writing 10,000 personalised thank you notes describing their favourites of each nanna’s knits whilst following Innocent’s fun-loving brand guidelines.
We provided a full end-to-end solution which helped to create a significant consumer buzz and huge amounts of social media interaction while our advice on processing and packaging helped minimise costs.
- 10,000 Personalised hand written notes
- Discounted despatch = cost savings
- Major sampling campaigns
- End to end coupon solution - digital and paper
- EPOS validation
- Free online live reporting
Since then we’ve worked on a number of campaigns for Innocent Drinks including the ‘Pink Juice Poem’ which targeted a younger audience yet had the same warming effect and social media buzz. Another was their ‘Go-Conut Coconut Water’ campaign and a Very Berry Christmas Sock fulfilment.
For all campaigns we were asked to create eye catching handwritten notes to accompany hand finished sampling packs.