Case Study
Shopper Marketing & Digital Solutions
Kitchen Aid
To celebrate their 100 year anniversary in 2019, KitchenAid created an online gift with purchase (GWP) promotion. Consumers could claim online that they had purchased a KitchenAid mixer and in return they would receive a free glass mixing bowl.
MRM solution included:
- GWP microsite
- Claim validation
- Automated email notifications at each stage
- Fulfilment of glass mixer bowls to validated customers (very carefully packaged to ensure no damages)
- Customer services support via telephone & email
other Handling & Fulfilment