Case Study

Shopper Marketing & Digital Solutions

Kitchen Aid

To celebrate their 100 year anniversary in 2019, KitchenAid created an online gift with purchase (GWP) promotion. Consumers could claim online that they had purchased a KitchenAid mixer and in return they would receive a free glass mixing bowl.

MRM solution included:

  • GWP microsite
  • Claim validation
  • Automated email notifications at each stage
  • Fulfilment of glass mixer bowls to validated customers (very carefully packaged to ensure no damages)
  • Customer services support via telephone & email
other Handling & Fulfilment