Our Management Team

Peter Kerr

Executive Chairman

Founding Partner, Peter has over 30 years’ experience in marketing services. He remains passionate about championing industry standards and best working practices around the use of coupons and vouchers. He also leads MRM's research and investigations into the use of emerging technologies around digitisation of consumer couponing, having the industry knowledge to objectively weigh up the use of technology versus the potential compromises in data gathering, security and consumer experience.

Peter was bestowed a Fellow of the Institute of Promotional Marketing (IPM) which he chaired for three years and where he still remains an influential Director.

Marc Rigby

Managing Director

Marc brings a longstanding track record in mainstream brand marketing from integrated and digital marketing agencies

Having led award winning B2B and B2C campaigns at agencies including IMP, Saatchi & Saatchi and Billington Cartmel, he is well placed to bring a new perspective on how MRM will shape its products and services for future growth.

Dan Sherrin

IT Director

Dan is MRM's IT Director and, since joining us in 1994, his system design and development skills have shaped our technical services which are at the heart of our business.

Dan and his in-house team of analyst programmers are responsible for developing and supporting MRM user and client applications across a vast portfolio of services. These developments have earned us a well-deserved reputation for innovative technical solutions.

Mel Sheldon

Commerical Director

Mel joined MRM in 2004 from a background in field marketing and is responsible for our Commercial/Client Services, Sales and Marketing teams. She has also been fundamental to MRM’s success in winning major client activity as a result of thorough responses to tender, great understanding of client demands and how these can best be achieved within our operation.

Neil Richardson

Financial Director

Neil joined MRM in 1997 having gained valuable experience in the automotive supply chain sector. He has been instrumental in developing the role of the finance team across the business, not least through refining MRM’s payment solutions portfolio.

As finance director, he has been instrumental in the varied M&A activity of the business over many years.

Kerry Winfield

Support Services

With over 20 years experience in logistics and operational management, Kerry heads up the Support Services team within MRM. She is an expert in the integration of new projects, working closely with clients to define management information, business rules, and planning resource. Kerry is also responsible for managing our commitment to quality and driving best practice throughout the business.

Yvonne King

Head of Client Services

Yvonne is responsible for the smooth running of our account management teams to support client requirements. Previously the General Manager of Weetabix’s own fulfilment operation, Yvonne’s skills in team management and coaching allow us to provide experienced and proactive support on all client accounts. Yvonne is also the senior lead on a number of key client accounts.

John Churchill

Operations Director

John’s invaluable background managing large scale fulfilment operations allow him to bring innovation and flexibility to MRM’s Operations teams, to maximise efficiencies in warehousing and production. With a wider remit that also includes Data Services, Warehousing and Operations – John’s role is key to supporting our commercial and client requirements by implementing and delivering new client campaigns.