HIGHCO ACQUIRES UK-BASED MULTI RESOURCE MARKETING GROUP (MRM)

HighCo has today finalized the purchase of 100% of Multi Resource Marketing (“MRM”), a UK-based below the line (BTL) marketing services provider.

MRM was founded in 1993 to provide a full range of marketing support services to major UK brands and organisations. MRM operates out of Market Harborough, Leicestershire and primarily offers tailored solutions using services such as promotional fulfilment, coupon clearing, promotion warehousing and logistics.

As an innovative company using leading edge technology to design and deliver cost effective solutions to its clients, MRM activities are complementary with HighCo Data division, which is already operating in France, Belgium, Spain, and soon to be in Central Europe.

MRM expected consolidated sales for the year ended on June 30rd, 2011 should be above £5m (around 5.5 M€).

MRM currently employs 120 people. This transaction does not impact management and the company remains under the leadership of founding managing director Peter Kerr.

Richard Caillat, Chairman of HighCo’s Management Board, stated «With the recent addition of Central Europe in our line up, the acquisition of MRM supports our international expansion strategy and cements HighCo’s position as a leading marketing solutions partner now operating in more than 10 european countries.”

Peter Kerr, CEO of MRM, commented «There are tremendous benefits in bringing MRM and HighCo together. While strengthening HighCo‘s expertise in the data solution area: fulfilment and coupon clearing, MRM will build on HighCo‘s leading network to bring more value and services to its clients“

About MRM

Multi Resource Marketing was founded in 1993 to provide management processes and conduit between brands and their consumers or organisations and their customers. It has a reputation for being a bright innovative company that harnesses cutting edge technology to allow companies to maximise their marketing spend.

For further information go to http://www.mrm.co.uk 

Contacts

Peter Kerr

CEO

01858 410510 / 07730 612345

peter.kerr@mrm.co.uk

About HighCo

HighCo is a Communication Group offering marketing solutions (operational communication and data processing) for retail and consumer goods brands that aim to attract consumers and promote their loyalty. As a pioneer in Digital Marketing, HighCo also invests in R&D through its HighCo Lab. The Group employs now nearly 1000 staff members in France, Benelux, Spain, the UK, and Central Europe and is listed in compartment C of NYSE Euronext Paris.

For further financial information and press releases, go to www.highco.fr.

Contacts

Olivier Michel                                                    Cynthia Guillemin

Managing Director                                             Press Relations

+33 1 77 75 65 06                                              +33 1 77 75 65 16

comfi@highco.fr                                                c.guillemin@highco.fr