Digital Coupons

MRM offers a digital, print-at-home Webcoupon product, which can be used in targeted campaigns to drive trail, reward purchase or meet customer services requirements.

Our digital Webcoupons can easily be distributed via: -

• Bulk emails and email newsletters
• Customer Care Solutions i.e. they can be sent directly to customers via email. (An access portal will allow your customers care team to individually generate personalised Webcoupons)
• A customer reward for completing surveys
• Competition prize awards (secondary prize use)
• Sharing on social media (Facebook & Instagram)

Example of a Webcoupon

Previously, coupon distribution has been driven by door-to-door, newspapers, magazines, direct mail and on pack. However, the industry is changing fast. Digital technology is impacting not just the way coupons are distributed but how they are redeemed.

Webcoupon allows personalised coupons to be issued to consumers, for printing at home and redemption in store. Controls are in place for use with social media campaigns to manage the consumers ability to print multiple coupons and the overall volume of coupons available. Postal distribution options are available for consumers who cannot print at home. The system features live reporting accessible by the Brand Owner on link distribution, printing and redemptions. Webcoupon is widely recognised by brands and retailers as the preferred solution for print at home coupons.

Key Benefits:

• Easy to use
• No need to download a plug in
• Widely accepted by all major UK grocery retailers
• Industry leading provider with over 27+ years’ experience in couponing
• Budget controls to limit campaign spend
• Personalised coupon with customer details
• Redemptions values can be reported for full ROI measurement

How do Webcoupons Work?

The brand owner is involved in steps 1 and 2 and everything else is handled between the retailer and MRM.