your company ready for Black Friday on 26th November 2021?
in the UK spent over 7.5 billion across the Black Friday weekend in 20201.
It’s also been revealed that 70% of Britons surveyed preferred online shopping
than instore, which is up from 50% pre-pandemic2. Not to worry there
is still time to work out what your brand can offer this year! Not only is
Black Friday highlighted for it’s weekend of sales, last year here at MRM we
saw a rise in Mystery Bags / Mystery Boxes. So, the frequently asked questions
- what are these? And why are they so great?
Bags/ Mystery Boxes
mystery bag is a bag of contents which is unknown. A surprise package randomly
picked, a lucky dip3. The cost per bag/box can range from £10 to
hundreds of pounds.
for example the release of the Charlotte Tilbury Mystery 2020 Box which there
were x3 boxes to choose from. All priced from £199 to £281 which contains on
average 7 full-priced items4.
to brands or selling Mystery Bags/ Mystery Boxes?
Raising brand awareness
bags/boxes are a fantastic way of raising brand awareness. They can create
excitement in a similar way to subscription boxes as who doesn’t enjoy a
surprise? They are also perfect for treating yourself and you can give them as
a gift. In addition, it’s become popular on social media of influencers sharing
unboxing videos which can increase your brand’s customer reach.
New product lines, end of
line products or excess inventory
Boxes are a great way of getting your product in front of customers. Are you
bringing out a new product line & looking for more ways for your customers
to try? This is the perfect opportunity for a customer to try and fall in love
with your product which might encourage repeat purchasing. Alternatively, if
you are looking to get rid of end of line products mystery bags are great for
using up old stock lines which your brand is looking at replacing, meaning they
don’t go to waste.
Collecting consumer data
selling these bags online or in-store it gives your brand the chance to collect
more information about your customers. This data can then be used internally to
identify your target market and their thoughts and can be used for future
promotions & mailings.
can we support?
are here to support with a wide range of services from collating and packing
the items into the bags/boxes to despatching in bulk to stores or directly to
can support with:
Collation, pick & pack
fulfilment - inserting the items inside the bag/box
Merchandise sourcing –
providing support with items for inside the bag/box as well as branded items
Packaging – we have a wide
range of eco-friendly packaging, or we can source bespoke packaging on your
Storage – we can store your
stock until your ready
Despatch – we can despatch
directly to stores in bulk or we can send directly to your customers
Personalisation – we can also
support with personalised bags from multiple personalised merchandise to handwritten
in touch with MRM today to hear more about how we can support. Either call
01858 414777 or drop an email to Helen.email@example.com
Friday in the United Kingdom (UK) - Statistics and Facts | Statista
roundup: the impact of Covid-19 on ecommerce | Econsultancy
bag - Wiktionary
Tilbury's THREE New Mystery Boxes Have Arrived | Grazia (graziadaily.co.uk)
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