The New Year resolution discussion has already started at MRM HQ, ranging from digging out the long forgotten Lycra to join a fitness class, or learning a new skill or hobby, to saving money and spending more time with family and friends. But now is also the perfect time to consider your business goals for 2020, crunch the numbers and decide which direction you want to send your promotional marketing campaigns in for the coming year. We’ve put together some helpful hints and tips to start your New Year marketing with a bang!

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Sustainability in business is about meeting the needs of the present without compromising the ability of future generations to meet theirs.

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We are very pleased and proud to announce that MRM’s very own Executive Chairman Peter Kerr has recently been appointed as the Chairman of the Integrated Marketing Communications Council of Europe (IMCC).

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We have a huge amount of experience managing stock and the logistics associated with delivering POS materials, including sending to field sales teams and to events, alongside kit ordering for both B2C and B2B marketing. Fulfilment is at the heart of our business, and we have built systems around this using technology and infrastructure supported by our ISO approved processes.

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We are very pleased and proud to announce that we were awarded not once, but TWICE at the 2019 IPM COGS Awards!

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As the next deadline moves ever closer and the likelihood of a No Deal Brexit increases, we would like to reassure our clients and prospects that such an outcome will bring little risk to the services we supply to you.

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We may be just entering October, but it’s never too early to start thinking about the dreaded ‘C’ word. And if Santa is making sure that he’s prepared, it’s probably a good idea to make sure you are too!

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Most charities find they need external support at some stage, whether this be for a one off campaign or for your day-to-day activity. Relationships with external providers cover a wide range of services and MRM are very well placed to assist you with any challenges you are facing...

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Acquisition Vs Retention: A consumer life-cycle question What is most important to your business, the acquisition of new business, or the retention of your existing client base? Presumably, your response on this would immediately be BOTH!! But can you put your initial response into facts and figures? How much of your time, resource and marketing budget goes towards the maintenance of existing business?

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Cashback is a essentially a retrospective discount, but it is more strategic than traditional point of sale discounting and will work to increase your long term profitability without lowering your profit margins significantly or hurting your brand or market share. Traditional point of sale discounting can erode the public perception of your brand, making the product seem cheap – whereas a product offering Cashback is a better perceived option, as you are rewarding your customers for their purchases.

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