We are very pleased and proud to announce that MRM’s very
own Executive Chairman Peter Kerr has recently been appointed as the Chairman
of the Integrated Marketing Communications Council of Europe (IMCC).
The IMCC represents integrated marketing communications
agencies and agency associations in Europe.
It acts as a central source of information and advocates industry
standards for honest, effective Integrated Marketing Communications campaigns,
high professional standards and awareness of the contribution of Integrated
Marketing Communications in a free market economy.
Peter’s long and industrious career in Promotional Marketing
started in the early eighties, building a wealth of experience working with
client and agency organisations before establishing MRM in 1993. The business has since grown into one of the
UK’s most successful promotional marketing companies, driven by Peter’s vast
knowledge and passion for the industry, and a work ethic that continues to
motivate and inspire the MRM team on a daily basis.
Peter also serves on the Institute of Promotional Marketing
(IPM) board, joining in 1997, and has been re-elected bi-annually since. He was Chairman of the IPM board for three
years from 2008, and was awarded the fellowship in 2012. Most recently Peter was awarded the IPMs
first ever Lifetime Achievement award.
Peter states: ‘I am honoured and delighted to accept the
role of Chairman of the IMCC. I am very
fortunate to have an exceptional council and secretariat who share the view
that the IMCC can play a more prominent role in shaping and supporting
individual member organisations and raising the profile of our particular marketing
expertise across Europe.’
Congratulations Peter, everyone at MRM is proud to see you receive
such a prestigious honour!