We may be just entering October, but it’s never too early to start thinking about the dreaded ‘C’ word. And if Santa is making sure that he’s prepared, it’s probably a good idea to make sure you are too!
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Most charities find they need external support at some stage, whether this be for a one off campaign or for your day-to-day activity. Relationships with external providers cover a wide range of services and MRM are very well placed to assist you with any challenges you are facing...
Acquisition Vs Retention: A consumer life-cycle question What is most important to your business, the acquisition of new business, or the retention of your existing client base? Presumably, your response on this would immediately be BOTH!! But can you put your initial response into facts and figures? How much of your time, resource and marketing budget goes towards the maintenance of existing business?
Cashback is a essentially a retrospective discount, but it is more strategic than traditional point of sale discounting and will work to increase your long term profitability without lowering your profit margins significantly or hurting your brand or market share. Traditional point of sale discounting can erode the public perception of your brand, making the product seem cheap – whereas a product offering Cashback is a better perceived option, as you are rewarding your customers for their purchases.
How many times in your adult life do you reflect back on the advice your mum gave you as a kid/teen/early adulthood? I know for a fact that as a parent myself now I often hear myself sounding like my mother and cringe!! But is it such a bad thing to have soaked in that sage like advice and start telling your own kids your version of the same thing?
#ROX is the new #ROI... Customer experience is the new marketing Rock n Roll, get ready to define your position in the marketplace and stand out from the crowd!
If you’re still handling your own fulfilment in-house, it might be high time for you to consider a new way of doing things that will not only save you time, but will also save you money!
We all love awards season, but this time around, we have something very special to celebrate!
The arrival of Wimbledon got us thinking what we could do to help you ‘Ace’ the competition, and gain a distinct ‘Advantage’ in helping you ‘Serve’ up a fabulous Promotional Marketing campaign.
These are the voyages of the Starship MRM. Its mission: to explore strange new worlds. To seek out new clients and new client solutions. To boldly go where no promotional marketing company has gone before!